Chapter 8: Big Software

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Whenever we interact with technology, we are constantly providing data about who we are, what we think, and the choices we make. One of the major goals of this chapter is to help the reader think creatively about what data is being recorded that can be used to answer important psychological questions. First, we tell the story of a collaboration between a mobile game and psychology researchers that enabled new insights into visual attention. The chapter then provides analysis of what apps can record from us, and principles of user interface / user experience design that can inform psychological research. The chapter discusses other examples of psychological insight from apps and websites, including those related to dating, navigation and memory, concept representations, and games. Finally, the chapter provides advice on establishing academic-industry collaborations, as well as some words of caution on overinterpreting cognitive effects found in apps and games.